As the Chinese people's growing purchasing power of luxury goods, many foreign luxury brands to China as a huge potential target market. Has a large number of luxury brands trade association of 29 French boutique launched new web sites as the platforms, similared to Chaneljewelrysale or Tiffanyvip, to the 1.3 billion Chinese people to promote the French luxury brand.

China's reform and opening up 30 years, the achievements are well-known over the world, while China's luxury goods market has shown new developments. According to the World Luxury Association released a report, as of January 2009, the Chinese luxury goods totaled 8.6 billion U.S. dollars, accounting for 25% of the global market for the first time surpassed the United States as the world's second-largest consumer of luxury goods. Survey data indicated that nearly 70% of the direct purchase of those are from the Mainland of China, and in the luxury fashion category Famous, the Louis Vuitton, Gucci, Chanel and Tiffany is still popular to consumers, "youngest-like."
By the international financial crisis, is now the world showed varying degrees of luxury goods consumption were the downward trend, but the Chinese luxury goods market is not shrinking. World Luxury Association, predicts that : 5 years later, the Chinese luxury goods market will reach the pinnacle of the world's luxury spending, which has become the world's largest market. This makes China become a luxury of many vendors who regard it as the "gold of the country."
There is no doubt that China has become the second-largest luxury goods consumer market! Moreover, China's luxury market is far from saturated. Great potential for luxury consumption in China will attract more brand presence in China, had been stationed in will continue to expand investment.